Many brick and mortar small-to-medium businesses (SMBs) find it rather challenging to get ahead of the constantly evolving retail industry. Overcoming all the hindrances on their way may seem to be a daunting task. This article will help you reach consumers more easily. Also, you’ll learn how you can get approved for ACH eCheck services without difficulty.
Small Businesses Looking for New Ways
Small businesses all over the world are looking for new and better ways to reach more foot traffic to their brick-and-mortar stores.
The explosion of online shopping made brick and mortar SMBs in specialized industries experience a number of challenges. Because of eCommerce and price-checking tools, brick-and-mortar stores began to have a difficult time keeping competitive product pricing intact, without causing harm to their bottom line.
Location-based mobile advertising has been of great help to small-to-medium businesses. The advent came to help retailers target potential customers with more accuracy.
Are you a merchant interested in business funding that can help you grow your business? What about ACH eCheck services? With a reputable alternative online lender, you can get approved both for traditional and high risk business funding without challenges. The true professional in the field can help you enjoy the lowest-possible rates and the right services tailored to your needs.
Geo-Aware Deals for Brick-and-Mortar Businesses
Retailers can use geolocation to target potential customers successfully. Google AdWord’s location-based targeting is one of the tools to show targeted messaging and offers to particular geographic areas.
Local inventory ads represent another powerful geolocation-based strategy that brick-and-mortar retailers can make use of. According to Google, ads displaying real-time inventory availability play a significant role in driving customers to visit stores. By the way, half of the customers make an in-store purchase after searching for products available nearby.
Facebook can also serve as an affordable and effective geolocation advertising tool. On the other hand, there’re also apps that you can use to reach out to customers. This type of apps can help merchants offer both coupons (featuring barcodes) and in-store promos.
Besides, merchants can also post the same deals that appear on their in-store signage or newspaper ads. Such apps are developed so that they could be introduced to a variety of countries and in many languages.
Purchases are going mobile all over the world. Couponing, door-to-store and in-store research have grown in recent years. More than 40% of consumers consider digital coupons as the most important omnireadiness feature.
Even if you find it difficult to stay competitive in today’s increasingly digital retail industry, the right marketing and sales strategies can help you succeed easily, fast, and without challenges.
Author Bio: As an account executive, Michael Hollis has funded millions by using alternative funding solutions. His experience and extensive knowledge of the industry has become a true asset for First American Merchant. First American Merchant is America’s Best ACH eCheck services company, serving both traditional and high-risk Businesses.