Video marketing is one of the most popular methods of advertising today. According to research, most people respond to video content much faster than they do with written text. Although video marketing can help even the newest businesses grow, many marketers haven’t embraced this advertising option yet. It is, therefore, important for marketers and business owners to understand the impact videos have to their target audiences and customers. The use of an accomplished video production agency can help the process be simpler and easier than creating their own.
Reasons Video Marketing Is Appealing To Consumers
1. Consumers can relate more
Audiovisual advertisements engage users more than it is for written content. Most people depend on their visual capabilities to evaluate products before making a decision on the same. A short video clip with a voice over sends the desired message much faster than written text, which is the reason most of the successful businesses out there use this strategy to win customers. Other factors that make visual content more appealing is that, can relate to the product, and also have an emotional connection with the same. It is also much easier to remember a product you saw on a video clip.
2. Convenience and Time
Time is one of the most precious resources that need to be spent wisely. Most people today have more than one job, hence, lead busy lives. Many cannot find time to read through a long post without getting distracted. Video content, on the other hand, makes it possible for one to multitask without getting distracted at all. For instance, you can watch an advertisement online, as you talk over the phone, or handle any other task at hand.
As mentioned earlier, a 30-second clip is much easier to watch than having to read through an article. It also takes less than 30 seconds to know what the product manufacturer has to offer, and how it affects you. Watching the video clip, therefore, takes less time, hence more convenient to most consumers. In addition to this, it is hard for one to be distracted when watching such a short clip.
3. Advances in Technology
Advances in technology have seen almost every average consumer being able to access the internet from anywhere in the world. Tablets, smartphones and iPads have made it possible for users to watch video clips (in high definition) while on the go, thus increasing their exposure to products they like. Many of these smart devices are used to access the internet and offer convenience when watching video clips online. Reading through texts using the restricted screens is also intimidating for many people as well.
Aside from all this, the majority of internet users today are social media junkies. These consumers share everything on their Instagram, Twitter, and Facebook profiles. Users often share video clips they find fascinating or informative with their friends, meaning the clip gets more exposure. The best thing about the social media is that users can watch videos while still browsing through timelines.
Videos not only enable marketers to reach out to target audiences but also make it easier for consumers to learn about new products. A customer will feel compelled to use a product he/she saw a clip, as compared to one he/she read about.